Deckers Outdoor Corporation, whose corporate office is located in Goleta, remains close to its origin. It is there, as a UCSB student, that Doug Otto, Chairman, began producing sandals in 1973. Since then, Deckers has grown into an international company with three footwear brands - Teva, Simple and Ugg.

Deckers manufactured its original brand of Deckers sandals for just over 20 years. In 1985 the company entered into a licensing agreement to produce and distribute Teva sandals. With this new license, the company experienced tremendous growth and set the stage for today’s success. Teva, the original sport sandal, was initially designed for river rafting in 1984 by Grand Canyon river guide Mark Thatcher. At first, Teva was known only as a sports sandal with its unique patented strapping system. Since 1994, however, the Teva line has also included fashionable leather casuals that are ideal leisure-wear for men, women and children. Deckers’ success with Teva was evidenced when Deckers was awarded "Company of the Year" by Footwear News in 1992.

In 1993, Deckers acquired Simple Shoes. Created in 1991 by Eric Meyer as a link between athletic and outdoor shoes, Simple styles now include sneakers, clogs, sandals, and men’s and women’s casuals. The shoes are designed to blend performance and style into easy-to-wear shoes for the “feel good lifestyle” inherent to Santa Barbara, California. Deckers also completed its Initial Public Offering in 1993 trading on NASDAQ as “DECK.”

Two years later, Deckers acquired Ugg Holdings, Inc. Brian Smith founded Ugg in 1979 in order to import sheepskin boots from Australia to the U.S. Initially popular among the surfing crowd in Southern California, Ugg boots caught fire in the early 90’s. Today, the Ugg sophisticated footwear line ranges from traditional sheepskin boots and shoes to clogs and slippers for men, women & kids.

On November 25th 2002, Deckers acquired the worldwide Teva patents, trademarks and other assets from Mark Thatcher, the Company's former licensor and the holder of the Teva patents. As a result of the acquisition, Deckers now has complete ownership of the Teva worldwide assets, including all patents, tradenames, trademarks and other intellectual property, as well as Teva's existing catalog and internet retailing business.

Back in the early 70’s the local Hawaiians adopted Doug Otto’s rugged flip flops, being made at that time under the name, “Driftwood Dan”. Quickly the islanders gave them a nick name. The flips' unique multi-layered construction gave the impression of multiple decks, and soon enough, the Hawaiians simply began calling them "Deckas" (the pidgin version of Deckers). During one of Doug's "business" trips to Hawaii in '75, he heard everyone calling the thongs Deckas. He thought the name made sense and had a nice ring, so when he returned to the mainland he renamed his brand "Deckers." Deckers Brand flip flops spread in popularity throughout the 70's and 80's, helping to create and mold the burgeoning surf lifestyle marketplace. Surfers and casual sandal wearers alike loved Deckers flips for their durability and ergonomic comfort. The Deckers Brand was so successful and Doug so entrepreneurial that he began acquiring a number of other brands, like Simple Shoes, Ugg Australia and eventually Teva. This new brand collective needed an umbrella name, so the Deckers Brand morphed into Deckers Outdoor Corp, going public on the NASDAQ in 1993. By 1994 the original Deckers Brand was being over shadowed by the other brands and the decision was made to put the Deckers Brand in hibernation in order to stay focused. In June of 2008 the Deckers Brand was reintroduced into the market place with strength and purpose. Foregoing brick and mortar distribution, the Deckers Brand opted for an exclusively online distribution model. Deckersbrand.com now offers free domestic shipping, free domestic return shipping and a 100% lifetime guarantee. Deckers Outdoor Corporation is proud to once again offer innovative products under the brand name that started it all.

Each of the four lines, as well as individual models within these lines, is designed to appeal to various demographic groups. The Company's footwear products emphasize function, comfort and technical performance, and are suitable for a variety of demanding outdoor and athletic activities, as well as casual and everyday use.

Deckers products are designed and marketed to promote a high level of brand name recognition and consumer appeal by combining functional and creative designs with quality materials and construction. The Teva footwear and the Simple footwear lines are generally previewed twice per year, once in the summer for deliveries that commence in the fall and once in the winter for the following back to school and fall season. The Ugg line of sheepskin footwear has historically previewed in the winter with most deliveries occurring in the following fall and winter. Beginning in 2006, Ugg is expanding the line to include footwear for spring and summer.

As Deckers continues into the future, it strives to be a premier lifestyle marketer that builds niche brands in global market leaders.