One vision. Many teams. One family.

The Deckers Way

It’s not the name of the street leading up to our global headquarters (although it should be). Instead, it represents the overarching beliefs that guide the way we do business. Every person at Deckers interprets these precepts in their own way, according to their own set of values. And in turn, their interpretations define our company and forge our culture. Below are some examples of our employee’s interpretations:

  • family first
    “As a mother of two young kids, I find that Deckers is a very special company that encourages employees and their families to strike a work-life balance. ‘Family First’ is actually put down on paper in the company culture.”
  • trust
    “When you invest in an employee, amazing things can happen.”
  • humility
    “Deckers understands that humility creates opportunity, the opportunity to learn, grow, collaborate, connect with others and simply be free.”
  • cooperation & collaboration
    “Everyone is honest and open, shares information and wants the best performance for each of the brands. People are more collaborative than competitive. They love and care for the brands deeply.”
  • accountability
    “Deckers keeps it simple. Day-to-day operations are watched and managers are listened to. Many people have the ability to put in their two cents.”
  • continuous improvement
    “Find the right people. Create a shared vision. Respect your customer. Continuous improvement follows.”
  • customer focus
    “As a manager, the biggest difference is that I am heard. That allows me to run my store smoothly and provide what my customers want and need.”
  • fun
    “I freaking love this company.”
  • exceptional service
    “Deckers genuinely cares. It’s not a corporation—it’s a family of passionate people, working together towards a common goal to do good business.”
  • innovation
    “Trust breeds innovation—trust in ourselves and trust in each other. That level of trust and confidence naturally creates innovation.”
  • celebration
    “We just enjoy each other and know that no matter what happens, the family will be there to love and support us when we need it most.”
  • community
    “We are a team that is committed to making the world a better place at work, home, in our communities and the far reaches of the world for both now and the future. That’s a lot to care about, and we do care a lot.”
© 2017 Deckers Brands