Business as unusual.
Any company can make shoes. Any company can follow the latest trends.
However, we don’t aspire to be “any” company. We aspire to be a great company. We seek to invent new categories and reinvent old ones. To do that, we look where nobody else is looking. We listen to those on the edge, try new things and take chances on niche markets.
Because where others see just a niche, we see the next global lifestyle brand. We are able to accomplish that through innovative design, unconventional management and smart marketing backed by a determined group of people.
And that’s not something “any” company can do.