NEW YORK--(BUSINESS WIRE)--Jun. 6, 2012--
Building off the success of the fall 2011 UGG for Men launch and the
spring 2012 campaign, UGG® Australia, a division of Deckers Outdoor
Corporation (NASDAQGS: DECK), will open a dedicated UGG for Men flagship
store on June 6, 2012. Situated at 600 Madison Avenue, and connected to
the current UGG Australia store, it will be the first dedicated UGG for
Men location in the world, housing footwear, outerwear, accessories and
small leather goods, all geared towards men.
Tom Brady comes to the UGG for Men store launch party (Photo: Business Wire)
The design inspiration of the new 800 square foot store blends classic
male iconography while keeping true to what the UGG for Men stands for:
authenticity, confidence and effortless style. Design elements will
feature a fusion of engineering and style taken from the worlds of
aviation, sailing and motorcycle culture.
To gather inspiration for the material palette, the design team
conducted extensive research in London at the Museum of Nautical
History, surveying various historical artifacts, specifically hardware
and metal products such as hand-screwed and riveted aluminum plates in
fixtures in the store. The seating for customer try-on’s takes cues from
a Spitfire fighter plane with hammered aluminum plates and hand-finished
antiqued leather. Furthermore, the store features custom designed lights
from Denmark that resemble classic motorbike headlamps. Rounding out the
look, textures of natural stone, honed quarter cut oiled oak and bomber
jacket leather are also incorporated into the décor.
“UGG for Men has grown into a stand-alone line that deserves its own
storefront,” said Connie Rishwain, President, UGG Australia. “Men
requested their own dedicated space and we’re excited to give them just
that.”
For more information on the new UGG for Men store, please visit www.uggaustralia.com.
Deckers Outdoor Corporation strives to be a premier lifestyle
marketer that builds niche brands into global market leaders by
designing and marketing innovative, functional and fashion-oriented
footwear developed for both high performance outdoor activities and
everyday casual lifestyle use. Teva®, Sanuk®, UGG® Australia, TSUBO®,
Ahnu® and MOZO® are registered trademarks of Deckers Outdoor Corporation.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50301681&lang=en
Source: Deckers Outdoor Corporation
Media:
UGG Australia
Tomi Talabi
(O):
212.247.8552
tomi.talabi@deckers.com
or
M
& C Saatchi
Mark Tanno
(O): 917.94038143
mark.tanno@mcsaatchi.com