UGG® is a Brand

Welcome to the “UGG® is a Brand” website. The UGG brand was founded in 1978 in California by Brian Smith, who had emigrated from Australia. Since its humble beginnings, the UGG brand has grown into the premier international luxury brand it is today. In order to educate consumers and others, this website provides information on some of our trademarks. UGG and UGG AUSTRALIA are trademarks owned by Deckers Outdoor Corp. for footwear, clothing and other goods in countries around the world. Above are links that provide useful information and history on the UGG and UGG AUSTRALIA brand, as well as some answers to frequently asked questions.