Large group walking on beach in UGG shoes.

FASHION LIFESTYLE BRANDS


Where Style and Comfort Meet

Deckers Brands’ Fashion Lifestyle Brands marry unrivaled comfort and expert craftsmanship with timeless style for men, women and children who are ready to make a statement.


Woman walking near ocean wearing UGG brand boots.

California Lifestyle

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.

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Koolaburra boot-clad feet kicking up in the air.

Endlessly Wearable

Inspired by its Santa Barbara roots and delivering unmatched comfort constructed with superior quality materials, Koolaburra by UGG® brand delivers effortless style at accessible price points.

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UGG brand label close up