shoes in front of stone wall

OUR VALUES


These are the values that guide the Deckers journey and help hold us accountable to deliver on our purpose. They are designed to work together to keep us together, while encouraging individual creativity, exploration and discovery. They inspire us to both challenge ourselves and overcome challenges. And they should remind us to stop every now and then to appreciate where we are, how we got here and the promise of a better Deckers ahead. 


COME AS YOU ARE

We believe the company you build is defined by the company you keep, meaning authentic employees create an authentic company.

BETTER TOGETHER

We believe in the power of independent spirit, united for a common goal.

COMMIT TO CREATE

Curiosity fuels creativity, which in turn fuels innovation.

OWN IT

We set high targets and hit them. And when we don’t, we take accountability and learn from our mistakes and move on.

DO GOOD AND DO GREAT

We act with integrity and humility, believing that respect for each other and our communities drives a sustainable business.

Ground level view of a man crouched low riding a skateboard next to a female riding a bicycle.